Programme

In our event calendar you will find the latest events from teaching, research and the HSG community at SQUARE. The events are open to the public or require prior registration.

Upcoming Events at SQUARE

Wed
23.10.
-
Mon
22.09.
08:00
-
19:00
2024
-
2025
Public Events

Japanese Tea Ceremony with Tomomi Sutter Kimura

Discover the tranquility and harmony of Japanese tea ceremonies with tea master Tomomi Sutter Kimura, exclusively for group bookings at SQUARE.
Speaker:
Tomomi Sutter Kimura
Location:
SQUARE, Teehaus, 11-2122
Mon
07.07.
-
Thu
10.07.
08:00
-
18:00
2025
Public events

«Let’s Startup!» at HSG SQUARE

From 7 to 10 July 2025, the “Let’s Startup!” Summer Camp will take place for the first time at HSG SQUARE. Young women aged 17 to 19 from Eastern Switzerland will have the unique opportunity to experience business, entrepreneurship, and leadership up close – and completely free of charge.
Speaker:
Location:
SQUARE
Tue
08.07.
-
Wed
09.07.
2025
Public events

Girls Entrepreneurship Camp

For girls aged 14–16 Become an entrepreneur for two days: take the lead, develop your own app, and learn how to turn creative ideas into reality.
Speaker:
Location:
SQUARE
Tue
16.12.
11:00
-
14:00
2025
Public Events

Geo-targeted GenAI content: Improving engagement with contextually relevant visuals

How does geography impact our learning and engagement with digital content? This event explores a pilot study using Generative AI to create personalized, location-based educational material. The research examines how such tailored content compares with standard non-personalized approaches, focusing on learning effectiveness, engagement patterns via mobile eye-tracking, and personality-driven differences. Initial findings reveal distinct attention shifts and improved content retention, demonstrating the potential of scalable, personalized educational experiences.
Speaker:
Andrés Gvirtz
Location:
SQUARE, Wintergarten, 11-1111
north