In our event calendar you will find the latest events from teaching, research and the HSG community at SQUARE. The events are open to the public or require prior registration.
Upcoming Events at SQUARE
Wed
23.10.
-
Mon
22.09.
08:00
-
19:00
2024
-
2025
Public Events
Japanese Tea Ceremony with Tomomi Sutter Kimura
Discover the tranquility and harmony of Japanese tea ceremonies with tea master Tomomi Sutter Kimura, exclusively for group bookings at SQUARE.
From 7 to 10 July 2025, the “Let’s Startup!” Summer Camp will take place for the first time at HSG SQUARE. Young women aged 17 to 19 from Eastern Switzerland will have the unique opportunity to experience business, entrepreneurship, and leadership up close – and completely free of charge.
Geo-targeted GenAI content: Improving engagement with contextually relevant visuals
How does geography impact our learning and engagement with digital content? This event explores a pilot study using Generative AI to create personalized, location-based educational material. The research examines how such tailored content compares with standard non-personalized approaches, focusing on learning effectiveness, engagement patterns via mobile eye-tracking, and personality-driven differences. Initial findings reveal distinct attention shifts and improved content retention, demonstrating the potential of scalable, personalized educational experiences.
