2 Authors – 2 Books: Untapped Potential

Books open up new perspectives – and sometimes a new view of ourselves. Two authors – two topics that may seem different at first glance, yet share a common thread: they show how we can unlock potential by changing our perspective.

Prof. Dr. Johanna Gollnhofer (left) offers a fresh perspective on consumption and sustainability in her book The 60% Potential. She demonstrates how marketing can be reimagined – to finally inspire the wider public to embrace responsible consumption.

Karina Rey (right), actress and author, inspires readers in To Hell with My Doubts! to overcome inner insecurities. With great personality and charisma, she shows how self-doubt can be transformed into strength – both professionally and personally.

The parallel: What we see shapes what we do – and how we come across. Doubts can be reframed. So can sustainability. And both open the door to untapped potential.

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