Case Study 3: My Future Digital Twin

Problem Statement:

How can banks support clients to understand their future needs and achieve their goals (financial, health, sustainability etc.) considering that humans live longer (longevity) and aim at pursuing a value-driven lifestyle (wholesome living)? 

 

 

Target Audience:

As the audience is very broad, from students over people obtaining their first job, to couples, families and elderly employees you might want to choose a persona or define your target groups at your convenience. 

UBS Mentor

UBS Mentor

Joelle Gautier
Channels & Platforms, UBS CH

HSG Mentor

HSG Mentor

Dr. Barbara Schmidt
Coach & Project Manager - Startup@HSG

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