Case Study 1: Kids & Teen Banking

Problem Statement:

How should an UBS offering for 6-12 or 12-16-year-olds (and their parents) look like?

What features do young people want and what features might be important for their parents? 

 

 

Target Audience:

  1. Kids from 6-12 years and
  2. Teens from 12-16 years (both groups including their parents)

UBS Mentor

UBS Mentor

Damian Jastrzebski
Team Head Strategy, UBS CH

HSG Mentor

HSG Mentor

Noah Lauffer
Coach & PhD Candidate - Startup@HSG

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