Case Study 2: A Super App Beyond Banking

Problem Statement:

How should UBS expand its mobile offering and add non-banking services?

What features students and young professionals would like to see? 

 

 

Target Audience:

Students and young professionals.

UBS Mentor

UBS Mentor

Tien Linh Cao Van
Strategy, UBS CH

HSG Mentor

HSG Mentor

Fabian Wüest
Coach & PhD Candidate - Startup@HSG

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