Personality in Residence: Patrick Pruniaux

Another visionary leader is joining us at SQUARE! We are thrilled to welcome Patrick Pruniaux, CEO and co-founder of Sowind Group AG.

Patrick has extensive experience in the luxury industry, starting at TAG Heuer and later playing a key role at Apple in launching the Apple Watch. In 2017, he took over the historic brands Ulysse Nardin and Girard-Perregaux under Kering’s umbrella. In 2022, he led a management buyout, making these brands fully independent within Sowind Group AG, based in La Chaux-de-Fonds, Switzerland.

During his stay at SQUARE, Patrick will join classes, speak at public events, and give guest lectures. He will share his insights on leadership, brand strategy, and how to drive innovation in a traditional industry. This is a rare chance to learn from a top leader in the luxury sector and understand the current challenges in the watch industry.