Accordion Element Page

St.Gallen Serious Gaming Handbook

This guide covers the rationale behind using serious games, the process of designing and executing them, and the various applications in different contexts, including military, business, and academic settings.

Food stands

Food stands

  • Sausages
  • Asian Food
  • Marroni (Chestnuts)
  • Crêpes
  • Roasted Almonds

Popcorn & Cotton Candy

Popcorn & Cotton Candy

Grab some freshly popped popcorn and fluffy cotton candy! 🍿🍭

  • Glühwein at the SQR Bar: Cozy up with a cup of glühwein or enjoy other festive beverages.
  • Soft-drinks bar: Stop by for a refreshing selection of non-alcoholic beverages. 

Gingerbread House Making

Gingerbread House Making

Build and decorate your very own gingerbread house. 

🧒 Child-friendly

Although the workshop is already fully booked, some registered participants may not turn up. Just drop by on the day of the workshop and ask whether a place is still available. We look forward to your visit.
 

Mug Painting

Mug Painting

Customize a mug to take home!

🧒 Child-friendly

Although the workshop is already fully booked, some registered participants may not turn up. Just drop by on the day of the workshop and ask whether a place is still available. We look forward to your visit.

Reindeer Bull Riding

Reindeer Bull Riding

Hold on tight and see how long you can ride the reindeer bull—fun for all ages!

🧒 Child-friendly

Photobooth

Photobooth

Capture the moment!

🧒 Child-friendly

Raffle

Raffle

Try your luck at the Raffle for a chance to win some really nice prizes.

 

HSG Big Band

HSG Big Band

Enjoy Christmas hits we all know performed by the HSG Big Band

Comedian Flo

Comedian Flo

Laugh out loud with a special performance by hobby Comedian Flo Stich. He doesn't hold back. 

Dr. Barbara Schmidt
Coach & Project Manager - Startup@HSG
Besart Kajdomqaj
Coach & PhD Candidate - Startup@HSG
Fabian Wüest
Coach & PhD Candidate - Startup@HSG
Noah Lauffer
Coach & PhD Candidate - Startup@HSG

PG  │  2h 18m  │  2D  │  e/d/f
IMDb Rating  (7.9/10)

Director: Alan J. Pakula
Stars: Dustin HoffmanRobert RedfordJack Warden

Conspiracy Thriller, Political Drama, Political Thriller, Workplace Drama, Drama, History, Thrilller

Plot: "The Washington Post" reporters Bob Woodward and Carl Bernstein uncover the details of the Watergate scandal that leads to President Richard Nixon's resignation.

 

R   │  1h 41m  │   2D  │  e/d/f
IMDb Rating  (7.1/10)

Director: George Clooney
Stars: Ryan GoslingPaul GiamattiGeorge ClooneyPhilip Seymour Hoffman

Political Drama, Political Thriller, Drama, Thriller

Plot: An idealistic staffer for a new presidential candidate gets a crash course on dirty politics during his stint on the campaign trail.


 

R   │  1h 37m   │  2D   │  e/d/f
IMDb Rating  (7.1/10)

Director: Barry Levinson
Stars: Dustin HoffmanRobert De NiroAnne Heche

Dark Comedy, Satire, Comedy, Drama

 

Plot: Shortly before an election, a spin-doctor and a Hollywood producer join efforts to fabricate a war in order to cover up a Presidential sex scandal.


 

R  │  2h  │   2D   │  e/d/f
Popularity  (8/100 Titles)

Director: Ali Abbasi
Stars: Sebastian StanJeremy StrongMaria Bakalova

Docudrama, Political Drama, Biography, Drama, History

 

Plot: The story of how a young Donald Trump started his real-estate business in 1970s and '80s New York with the helping hand of infamous lawyer Roy Cohn.

Fireside Chat | 23.10 | 20:00

Moderator:
Prof. Ph.D. Suzanne Enzerink
Assistant Professor for American Studies
Speaker:
Othmar Karas
First Vice-President of the European Parliament
Speaker:
Prof. Dr. Claudia Franziska Brühwiler
Political Theory & American Studies

Fireside Chat | 09.10 | 20:30

Moderator:
Prof. Ph.D. Suzanne Enzerink
Assistant Professor for American Studies
Speaker:
James Chalmers has a degree in Chemical Engineering from Georgia Tech and worked in engineering, IT, and product management in the computer chip industry. Originally from the US, he now lives in Sankt Gallen. He is a skilled storyteller with deep knowledge of US politics, especially from a Republican perspective, and remembers key events like Watergate clearly

Fireside Chat | 30.10 | 19:00

Moderator:
Prof. Ph.D. Suzanne Enzerink
Assistant Professor for American Studies
Speaker:
Prof. Dr. Christoph Frei
Adjunct Professor of Political Science with a special focus on International Relations

Fireside Chat | 16.10 | 20:00

Moderator:
Adrian Sulzer
Head Corporate Communications
Speaker:
Peter Metzinger aka. Mr. Campaigning
Campaigner, Consultant and Politician
Damian Jastrzebski
Team Head Strategy, UBS CH
Joelle Gautier
Channels & Platforms, UBS CH
Tien Linh Cao Van
Strategy, UBS CH
Tanya Furrer-Turcic
Sustainable Finance Initiative Lead (UBS)
Maria Luisa Fuchs
Co-Head of Entrepreneurship & Innovation, HSG
Dr. Jan-Philip Schade
Co-founder at Kaspar&
Petrit Ademi
Assistant Professor of Entrepreneurial Finance, HSG
Jan Lederhausen
Transaction Manager - Growth Advisory (UBS)
Sarah Springman
9th-10th of September, 2024

Principal at St Hilda’s College, University of Oxford | Former Rector of ETH Zurich | High-performance athlete
Othmar Karas
22nd - 25th of October 2024

Former First Vice-President of the European Parliament, President of Hilfswerk Österreich, Chairman of the Citizens' Forum Europe
Dieter Streuli
CEO AAS
Heike Bruch
Professor of Leadership @ HSG
Founder energy factory

Thomas Süssli
Chief of Swiss Armed Forces
Former CEO Vontobel Asia Pacific
Verena Pausder
19. - 20. März 2024

Chairwoman of the Board of the German Startup Association | Entrepreneur, Founder & Business Angel | Author
Josef Ackermann
7th - 8th of May, 2024

Swiss Bank Manager | Former CEO and Chairman of the Executive Board of Deutsche Bank AG, President of the Board of Directors at Zurich Insurance Group & Chairman of the Supervisory Board of Bank of Cyprus
Andri Hinnen
14 - 16th of May 2024

Founder & Managing Director of Zense | Filmmaker | Award-winning documentary film producer | Author & screenwriter

Origen Festival

25th, 26th & 27th of April, 2024

Origen Festival

25th, 26th & 27th of April, 2024

"The Artist's Way" by Robert Robinson 

Ballet performance

Mats Staub

12th of March, 2024

Mats Staub

12th of March, 2024

Holidays

2nd Video exhibition

Sou Fujimoto

12th - 14th of February, 2024

Sou Fujimoto

12th - 14th of February, 2024

SQUARE and the Architecture of the Future

Architect of SQUARE

Lucia Görke is the Global Head of People Analytics at Novelis. Previously she worked for various international companies in the data science space such as Nestlé and Allianz SE. Lucia also worked as a consultant in financial services. She holds a PhD from the University of Konstanz/New York University (NYU). Beyond her role at Novelis Lucia lectures at the University of St.Gallen at executive and bachelor level. Her expertise lies in leadership, crisis leadership and people data science and organisational behaviour.

Tim Goudriaan (LL.M.) is a seasoned serious game designer specializing in strategic political-corporate simulations at Stratsims and Goldsworthy, Stolk & Associates. Through immersive training exercises, he helps academic, military, and corporate audiences navigate complex geopolitical challenges. His expertise spans academic and hands-on experience, including roles at University College Utrecht (2016-2022), SAGANET (2022-2025), Teachmehowtodothat, the World Food Programme, and current work with TNO and the Rotterdam School of Management. Beyond simulations, Tim has established himself as a leading (Gen)AI expert with over 3,000 hours of prompting experience, and together with Diederik, runs AI-AT - one of the Benelux's fastest growing AI training and advisory companies. 

Diederik is the Director of Goldsworthy, Stolk & Associates Ltd. GS&A and an expert in modeling and simulation for NATO's Civil Military Interaction (CIMIC) Center of Excellence. He co-founded the Utrecht Institute for Conflict and Crisis Simulation and gives guest lectures on serious gaming at universities. He will soon be a European board member for Commit Global, an NGO focused on using technology for social good. GS&A develops and facilitates military games and exercises for European governments on topics such as conflict, AI, and command & control.

Nicole Eberle
(startups.ch)
Stefan Steiner
(Venturelab)
Linnea Lieberherr
(UBS)
Marco Giannotta
(CS)
Michele Blasucci
(startups.ch)
Janosh Schnurrenberger
(CS)
Jens Haas
(UBS)
Prof. Dr. Julian Kölbel (FSI-HSG)
Arancha González
04. - 07. October 2023

Dean of the Paris School of International Affairs (PSIA) at Sciences Po and Former Spanish Foreign Minister
Thomas Zurbuchen
24. - 27. Oktober 2023

Professor für Weltraumforschung und Raumfahrttechnik der University of Michigan. Ehemaliger Wissenschaftsdirektor der NASA
Michael Hilti
20. - 22. November 2023

Unternehmer, HSG Stiftungsrat, Philanthrop, Absolvent HSG und Kunstsammler
06. - 08. März, 2023
«Vom Medien- zum Technologiekonzern»

Schweizer Medienunternehmen
Maja Göpel
13. - 16. März, 2023

Deutsche Politökonomin, Transformationsforscherin, Nachhaltigkeitsexpertin und Gesellschaftswissenschaftlerin


Yelyzaveta "Lisa" Yasko
24. - 25. April, 2023

Mitglied des ukrainischen Parlaments
Esther Wojcicki
1. - 3. Mai, 2023

Amerikanische Journalistin, Bildungsexpertin und stellvertretende Vorsitzende des Creative Commons advisory council.
Jolanda Spiess-Hegglin
09. - 11. Mai, 2023

Ehemalige Politikerin, Gründerin und Geschäftsleiterin von #NetzCourage und Winkelried & Töchter GmbH.
Helga Nowotny
19. - 22. September, 2022

Emeritierte Professorin für Wissenschafts- und Technologiestudien an der ETH Zürich, ehemalige Präsidentin des Europäischen Forschungsrats. Lehrtätigkeiten und Forschung an verschiedenen europäischen Universitäten und Forschungseinrichtungen.

Uli Sigg
26. - 28. September, 2022

PhD in Jura, Initiator der ersten Joint Venture zwischen China und der Aussenwelt im Jahr 1980. Schweizer Botschafter in China, Nordkorea und der Mongolei im Jahr 1995. Kunstsammler mit der weltweit bedeutendsten Sammlung zeitgenössischer chinesischer Kunst, Spender von 1450 Werken an das M+ Museum für Visuelle Kunst in Hongkong.
Urs Wietlisbach
14. - 15. November

Mitgründer der Partners Group, exekutives Mitglied des Verwaltungsrats von Partners Group Holding AG, Vorsitzender des Client Oversight Committee. Mitglied des Verwaltungsrats von Blue Earth Capital AG und des Stiftungsrats von Blue Earth Foundation.
Jürgen Stackmann
28. - 30. November, 2022

Deutscher Marketing-/Vertriebsexperte und Automobilmanager mit über 30 Jahren Branchenerfahrung. Berater für Unternehmen aus der Automotive Distribution Chain und Director des Future Mobility Lab.
Nicole Büttner
6. - 7. Dezember, 2022


Tech Optimist, KI-Unternehmerin, Investorin, Aufsichtsrätin, Gründerin und CEO von Merantix Momentum, Managementmitglied bei Merantix AG. World Economic Forum Digital Leader of Europe und zweifache "Top 40 unter 40" des Capital Magazins.
Paul Achleitner
21. -23. Februar 2022

Früherer Finanzvorstand der Allianz SE (2000-2012) und seit 2012 Vorsitzender des Aufsichtsrats der Deutschen Bank AG. Alumnus der Universität St. Gallen und Stiftungsratspräsident der HSG Stiftung.
Raphael Gielgen
8. - 11. März 2022

Vor der Pandemie Besuch von über 100 Unternehmen, Universitäten und Start-ups jährlich. Weltweiter Arbeitsplatz mit Fokus auf die Zukunft und Wissensarbeit von morgen. Dokumentiert Erkenntnisse und Erfahrungen auf einer Trend-Landkarte.
Gabriele Fischer
14. - 17. März 2022

Mit-Gründerin und Chefredakteurin von brand eins Wirtschaftsmagazin. Studium in Politik und Soziologie, zehnjährige Tätigkeit für Manager Magazin und Entwicklung von Tochtermagazin Econy.
Walter Thurnherr
23. - 25. März 2022

Bundeskanzler seit Ende 2015, Wiederwahl Ende 2019 durch die Bundesversammlung. Studium der theoretischen Physik an der ETH Zürich.
Karan Khemka
30. März - 1. April 2022

Private-Equity-Investor bei EMK Capital, nicht-exekutives Vorstandsmitglied bei Bildungsunternehmen auf fünf Kontinenten. Gründer der International Education Practice bei The Parthenon Group (jetzt EY-Parthenon).
Kaspar Villiger
20. - 21. April 2022

Schweizer Unternehmer und Politiker, Bundesrat von 1989-2003, zuständig für Militär- und Finanzdepartement. Bundespräsident in 1995 und 2002, Präsident des Verwaltungsrats der UBS (2009-2012), Freiheitspreis der Bonny-Stiftung 2021.
Adrian T. Keller
26. - 29. April 2022

Abschluss in lic.oec an der HSG 1976, 20 Jahre an der Wall Street, Chairman des Asiengeschäfts der SIX-gelisteten DKSH bis 2020, Familienholding Diethelm Keller Group als Ankeraktionär. Präsident der Asia Society Switzerland.
Michael Brecht
8. - 10. Mai 2022

Gesamtbetriebsratsvorsitzender von Daimler Truck, IG Metall-Mitglied, Verfechter des deutschen Mitbestimmungsmodells.
Oliver Heer
16. - 18. Mai 2022

Professioneller Segler, Skipper, Key Support Lead in Offshore-Segelkampagnen, Teilnehmer am Vendée Globe Race 2024.

Lukas Bärfuss

September 2023

Lukas Bärfuss

September 2023

"Why research and education need a shift towards systemic and critical thinking" 

Gathering inspiration from students

Ai Weiwei

30. January 2023

Ai Weiwei

30. January 2023

Mats Staub

9. January - 10. February 2023

Mats Staub

9. January - 10. February 2023

Holidays

Video exhibition

Origen Festival

25. and 26. November 2022

Origen Festival

25. and 26. November 2022

«BA//CH» by Ilia Jivoy

Ballet performance

Energy Transition - Pathways to Climate Justice

07. - 18. November 2022

Energy Transition - Pathways to Climate Justice

07. - 18. November 2022

Natalie Loveless, Sheena Wilson u.w.

Exhibition / Arts & Sustainability

Corinna Egerer
29. September 2022

Gründerin und Geschäftsführerin Frankfurt Digital Finance / Moderatorin
Vera Eigenmann
20. Oktober 2022

Leiterin für Strategie und Geschäftsentwicklung acrevis Bank

Nicole Herzog
17. November 2022

Business Angel und Verwaltungsrätin
Martina Egli

Forbes 30 under 30, CO-CEO at Zeilenwerk GmbH
Carla Walker

Berater im Gesundheitswesen bei walkerproject ag
Julia Philipona

Miteigentümerin von Athletes Network
Katja Breitenmoser

Mitbegründer und Inhaber der e7° GmbH
Bernd Schneider
(Startup@HSG)
Curdin Caviezel
(CS)
Davide Grigioni
(UBS)
north