Patrick Pruniaux as Personality in Residence

Patrick Pruniaux is CEO of the Sowind Group and manages the renowned Swiss luxury watch brands Girard-Perregaux and Ulysse Nardin. With an impressive background that includes playing a major role in the launch of the Apple Watch at Apple and holding senior positions at TAG Heuer, Pruniaux brings extensive experience in the technology and luxury goods sectors. He is known for driving innovation while preserving traditional Swiss watchmaking craftsmanship.

As Personality in Residence at SQUARE, his program will be announced soon.

To the PIR Program