Adrian T. Keller

26. - 29. April

Am SQUARE möchte sich Adrian T. Keller mit folgendem Thema beschäftigen: The other Asia (non China) - Embrace the diversity to be part of it

"1976 schloss ich mein Studium an der HSG mit einem lic.oec. ab, zog danach direkt nach New York und verbrachte die nächsten 20 Jahre an der Wall Street. In den späteren 90 Jahren kam ich nach Zürich zurück und trat in unsere Familienfirma, eine Asien-fokussierte Handelsfirma in vierter Generation ein. Bis 2020 führte ich das Asiengeschäft der inzwischen als unabhängige und ab 2012 auf dem SIX gelisteten DKSH als Chairman, wobei die Familienholding, Diethelm Keller Group, Ankeraktionär blieb. Bis heute bin ich weiterhin im Familienunternehmen aktiv und verfolge zudem eine Anzahl von pro bono Aktivitäten. Unter anderem präsidiere ich die Asia Society Switzerland, welche ich im Jahr 2015 mitgründete."


Dienstag, 26. April 2022

Experimentierkultur heisst Fehlerkultur

Ein Kaminfeuergespräch zwischen Adrian T. Keller und Dominik Isler (ehem. Beauftragter des Rektors für die Intendanz am SQUARE)

Ein Gespräch darüber, was man an der Uni lernen sollte, um auf die Welt nach der Uni vorbereitet zu werden.
Wann: 16:15-17:00 Uhr
Wo: SQUARE, 11-0131
Sprache: Deutsch
Anmeldung: Hier.

Event in collaboration with the Asia Club
When: 18:15-20:00
Where: SQUARE, 11-0101 + 11-0111
Sign-up: Hier.

Mittwoch, 27. April 2022

Open doors - come in!
Adrian T. Keller's doors are open for conversations with the community.
When: 9:00-10:30
Where: SQUARE, 11-0131
Sign-up: Not necessary, just drop by and say hello.


With Jesper Koll, Robert Alan Feldman, facilitated by Madelaine Wiebalck (Asia Society)
A Year of Profound Challenges – and Opportunities.Looking ahead, Japan is facing multiple challenges: it urgently needs to continue its path to economic recovery, diversify investments away from China, and address its demographic problems, which are increasingly causing labour market issues. The country also needs to effectively reform its healthcare, tax, pension, and energy policies, find a sustainable way to embrace and leverage digitalization and digital transformation, as well as manage a changing climate – and an ongoing pandemic. How is the cabinet under Prime Minister Fumio Kishida dealing with these wide-ranging and multifaceted issues, and which changes are expected after the elections in July this year? Could the numerous challenges potentially be a catalyst for the much-needed reforms, as well as for economic growth? And for all the problems that Japan is dealing with, what are the country’s main strengths, and which opportunities are probable to present themselves in the months ahead? Join us for a conversation with Jesper Koll, one of Japan's most influential economic advisors, and Robert Alan Feldman, Managing Director at Morgan Stanley MUFG Securities and Head of Economic Research in Japan, who will paint a picture of where Japan is likely to be headed in 2022 – and beyond.
Language: English
When: 11:15-12:15
Where: SQUARE, 11-0131 (with the option for a digital participation - let us know in the sign-up)
Sign-up: Here and digital participation via

Is there a transformative power in Art? What is the role of art and artists in times of crises and change? 

With Michelle Yun Mapplethorpe (Vice President for Global Artistic Programs and Director, Asia Society Museum New York) and Yasmin Afschar (Art Historian and Curator).
Artists play a key role in promoting modes of producing non-institutional, alternative knowledge - highly needed in times of crisis and transformation. As a curator, Yasmin is interested in how exhibitions can create events of knowledge that question the structures in place - in revising urgent topics through artistic practices rather than theory and language. During her residency in Hong Kong she looked at how artists use notions of healing and repair to address contemporary societal and political concerns.

This session will begin with a short virtual tour through “Rebel, Jester, Mystic, Poet: Contemporary Persians—The Mohammed Afkhami Collection” currently on view at Asia Society Museum, New York by Michelle Yun Mapplethorpe, followed by a short presentation by Yasmin Afschar about her stay as an Art Curator-in-Residence in Hong Kong during the Covid-Pandemic. Afterwards the two engage in a conversation about the role of contemporary art in civil society.

Language: English
When: 15:15-16:30
Where: SQUARE, 11-0131
Sign-up: Here and digital participation via:

Adrian T. Keller unplugged
«unplugged» bietet die einzigartige Möglichkeit unsere «Personality in Residence» Adrian T. Keller bei gemütlicher Lagerfeuerstimmung und in einem ungezwungenen Rahmen kennen zu lernen. Was man studieren würde, könnte man die Zeit zurückdrehen? Wie man die Verlagerung gesellschaftlicher Diskurse in den virtuellen Raum einschätzt? Welches Buch man im Leben unbedingt mal gelesen haben muss? Solche oder ähnliche Fragen kannst du unserer Personality stellen und so direkt mit ihm ins Gespräch kommen. Du möchtest dieses Format erleben, das ganz ohne Verstärker und Schnickschnack auskommt? Dann melde dich an und werde Teil unserer Runde!
Wann: 19:00-20:30
Wo: SQUARE, 11-2042
Sprache: Deutsch
Anmeldung: Hier.

Donnerstag, 28. April 2022

India: What Does the Next 75 Years Hold?

With Milan Vaishnav, facilitated by Michael Enderle
On August 15, India will commemorate its seventy-fifth anniversary of independence. As India approaches this milestone, fresh questions are being asked about the strength of its democracy, dynamism of its economy, and coherence of its foreign policy. Can democratic backsliding be reversed? Will India be able to regain the rapid economic growth it once enjoyed? And will India transition from being a balancing power to a leading one? In this talk, political scientist Milan Vaishnav will provide an assessment of these questions and what they portend for India’s next seventy-five years. Milan Vaishnav is Senior Fellow and Director of the South Asia Program at the Carnegie Endowment for International Peace in Washington, D.C. His primary research focus is the political economy of India. He is the author of When Crime Pays: Money and Muscle in Indian Politics and host of “Grand Tamasha,” a weekly podcast on Indian politics and policy.
When: 10:15-11:45
Where: SQUARE, 11-2042
Language: English
Sign-up: Hier.

Sake Tasting: Secrets of Rice and Water

With Matthieu Zellweger. Introductory words by Nico Luchsinger of the Asia Society.
An Introduction to Sake Brewing and Tasting of Sake Paired with Snacks.
Matthieu Zellweger, award-winning photographer, joins us to introduce you to the heritage of sake brewing. The presentation based on his book Secrets of Rice and Water will be followed by a sake tasting, during which Matthieu will surprise us with new sake-food combinations to explore. In a country otherwise known for automating so many processes, sake brewing is intimately linked to the Japanese identity and remains a task for the Tōji-san, the master brewer who combines craft and an enormous amount know-how. Long lineages of brewers, who pass on ancestral knowledge from father to son over centuries, make sake also a human gateway to the past.
When: 17:15-19:00
Where: SQUARE, 11-0131
Language: English
Sign-up: Hier.

Freitag, 29. April 2022

A walk through 150 years of development of a swiss company in Southeast Asia  and a view of the emerging Asia beyond China - more than meets the eye.

A discussion between Adrian T. Keller and Martin Frech, Chief strategy officer DKSH

Southeast Asia is sometimes overlooked next to its “big brother” China. Yet it is home to more than 650 million people across a dozen of nations, and offers astounding opportunity moving forward. Get to know this dynamic region: Looking back on four generations of family business, Adrian Keller will provide a historic perspective on the development of the region. He will be joined by Martin Frech, Chief Strategy officer at DKSH, who will offer an outlook on what’s to come in this exciting part of the world.

Wann: 09:15-11:00 Uhr
Wo: SQUARE, 11-0131
Sprache: Deutsch/Englisch
Anmeldung: Hier.